18th October 2008 10:00 am

LINCOLN MKS STARS IN “RPM,” A NEW CRIME THRILLER MICROSERIES ON TNT

The 2009 Lincoln MKS stars in “RPM,” a new crime thriller microseries on TNT that will air during Lincoln-sponsored commercial breaks in back-to-back one-hour episodes of “Law & Order” starting at 8 p.m. on Tuesday, Oct. 21, and Wednesday, Oct. 29. 

“By working with Turner to develop the series from the ground up, we were able to infuse Lincoln’s DNA into every element of ‘RPM.’  The Lincoln MKS is an integral part of the storyline, specifically how the vehicle’s technology is used and the main character’s interaction with it,” said Thomais Zaremba, Lincoln communications manager.  “This type of unique branded entertainment enables us to reach our target customers through engaging, entertaining, richer content.”

Written by Wendy West (“The Closer”) and directed by Steve Shill (“Deadwood,” “Dexter”), “RPM” centers around the character of Reed Marks, played by actor Jonathan Schaech, who is a former homicide detective called back to duty to help solve a four-year-old murder investigation.  

Throughout the microseries, Marks utilizes the advanced technology available in his Lincoln MKS, such as the next-generation navigation system with SIRIUS Travel Link, which is voice-activated and offers up-to-the-minute travel information, as well as the award-winning, industry-exclusive SYNC voice-activated hands-free communications system, to crack the case. 

“Branded entertainment on TNT has dramatically evolved over the last few years, becoming more sophisticated alongside our consumers and technology,” said Linda Yaccarino, executive vice president and general sales manager, Turner Entertainment Ad Sales & Marketing.  “Through custom content like our microseries, we are able to leverage our marketing partners’ brand attributes with compelling storylines and content from some of the top names in Hollywood.”

In conjunction with “RPM,” TNT.tv also will host the “Lincoln RPM Sweepstakes,” starting Oct. 17.  TNT will drive awareness for the consumer promotion both on-air and online, while Lincoln will feature the promotion on the Lincoln MKS Showcase on DISH Network.  The grand prize winner will receive a new 2009 Lincoln MKS.

Other Related Stories That May Be Of Interest:

1. Stuck In Traffic? The Lincoln Mks Makes Time Spent In The Car A Pleasure, Not A Hassle
2. Commuters Find Time In Short Supply; Lincoln Mks Makes Traffic Time More Productive
3. 2009 Lincoln Mks Now Shipping To Dealerships, Combining Luxury And Value
4. Lincoln MKT production confirmed; all-new three-row luxury crossover to launch in 2009
5. Lincoln Mks First To Offer New Thx Gold Standard