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Two hundred exclusive Fiat 500 for the Ferrari sales network

13th August 2008 2:41 pm Fiat

Fiat 500 and Ferrari: two universal motoring icons which represent “Made in Italy”, one cute and the other exclusive.

This is why the Maranello House has chosen the Fiat model as its “courtesy car” for its customers, who appreciate Italian style and like unique products.

In actual fact, two hundred Fiat 500 have been manufactured exclusively for the Ferrari sales network and will be driving on all of Europe’s roads.

Based on the Sport version and distinguished by the traditional red colour, the two hundred Fiat 500 specials are fitted with the lively 1.4 6v 100 bhp engine and offer specific tuning and exhaust in perfect harmony with the sporty spirit of the “prancing horse”: these two features are designed and made by Magneti Marelli, a leading components company in the Fiat Group which has supplied high-tech parts to Fiat and Ferrari for years. The same sporty theme can also be found in some aesthetic details such as the red calipers, sporty pedal set, special black steering wheel with red stitching and 16″ alloy wheels with 195/45 tyres.

Compared to the already richly equipped Sport version, the Fiat 500 customised for Ferrari also has automatic climate control, electric sunroof, prestigious Frau leather interior, hi-fi, fog lights, numbered plate on the dashboard and “Limited Edition” wording on the kick plate. The Ferrari network will thus be able to offer its customers a special car where the choice of every detail is the result of meticulous care and craftsmanship.

With this original initiative, the Fiat 500 model is confirmed both as a real “platform” on which Fiat is creating exclusive limited editions and as a successful car capable of winning over the general public, as demonstrated by the 222 thousand orders so far received.


New look Ford Ka to debut in Paris in October

1st August 2008 10:16 am Fiat

Pictures of the new look Ford Ka have been released and are drawing interest from numerous motoring websites. The car itself, which will have the Kinetic design tag, will be revealed at the Paris Motor Show in Autumn this year.

The actual chassis itself will remain untouched with the changes coming to the bodywork, interior and the engine line-up. The styling and equipment are leaning heavily on the Fiat 500 with the 1.2- and 1.4-litre petrol engines, plus the 1.3-litre Multijet diesel available.


About Fiat Group Automobiles

30th July 2008 1:56 pm Fiat

Fiat built its first car in 1899. Approximately 90 million cars and light commercial vehicles have been produced since that date. Many of its models have marked important milestones in motoring history.

The Sector, which changed its name into Fiat Group Automobiles on February 1, 2007, produces and sells vehicles under the Fiat, Alfa Romeo and Lancia brands and light commercial vehicles under the Fiat Professional brand. Each brand has a specific identity with defined, recognized characteristics, and applies distinct commercial and market policies. Fiat is known for its creativity, versatility and practicality. Lancia features an elite and exclusive line of models. Alfa Romeo combines sportiness, technology and elegance in a unique design and Fiat Professional’s light commercial vehicles are a reference point for easier, more productive and gratifying working experiences. Fiat Group Automobiles comprises four companies: Fiat Automobiles, Alfa Romeo Automobiles, Lancia Automobiles and Fiat Professional. All these companies are 100% owned by Fiat Group Automobiles S.p.A.


Blue&Me Based System enables drivers to minimize their impacts on the environment

30th July 2008 1:55 pm Fiat

Frankfurt, September 11th 2007. At the 62nd International Motor Show in Frankfurt, Fiat Group Automobiles and Microsoft are set to unveil “Eco Drive”.

The EcoDrive solution, spearheaded by Fiat Group Automobiles, demonstrates that an auto maker’s environmental responsibility should not stop when the car leaves the production line - but extend into the way consumers drive their cars.

Today the official fuel consumption and emission figures of cars, certified by the European Union, are obtained using cars driven by professional drivers on a Roller Dynamometer Test Bench. The test takes place in optimum ambient conditions (fixed temperature, pressure and humidity) on a predefined driving cycle (fixed vehicle speed, time and gear shift points) with air conditioning, radio, lights, and other devices switched off. This ensures the results are comparable. But real emissions levels are substantially different. They depend on whether the car is driven in a rural or urban setting and on the condition of the car. And they are also heavily affected by the driver’s style.

EcoDrive collects all necessary data relating to vehicle efficiency and, through Blue&Me’s USB gate, transmits it into a normal USB key. The driver plugs this into a PC. The “EcoDrive” system presents the driver with detailed environmental performance of the car including the CO2 emission level for each trip. It analyses the driver’s style and then provides tips and recommendations on how to modify style to achieve CO2 reductions – and save money on fuel.

EcoDrive will encourage the driver to set himself challenges – CO2 reduction targets for specific journeys or over a set period of time. And in a community site will encourage all drivers to come together and pool their savings - working towards much bigger collective targets and showing that a lot of small contributions join to have a massive impact.

Based on the award winning, jointly developed Blue&Me™platform, “EcoDrive” will enable drivers to better understand and adapt their driving behaviors to minimize their effect on the environment.

The partnership between Microsoft and Fiat was initiated nearly four years ago and has seen the solution rolled out across the Fiat, Alfa Romeo, Iveco and Lancia ranges. This latest ecological application was developed on Microsoft’s flexible and updateable platform Microsoft Auto, which Fiat has innovated upon to together with Microsoft create the in-car infotainment solution Blue&Me™. “EcoDrive” will be available from 2008 in certain Fiat cars equipped with the Blue&Me system and marks yet another step in the innovative collaboration between Fiat Group Automobiles and Microsoft.


Two new 100mpg super-efficient cars are revealed

29th July 2008 5:35 pm Fiat

AutoExpress have written an teaser highlighting the new BMW & Fiat 100mpg ultra-low emission cars. The way fuel prices & environmental taxing are going emissions and economy are becoming critical and more and more we hear it’s influencing people choice of car.

Now with the BMW Isetta and the Fiat Topolino we have a new level of efficiency. They are not going into production until 2010 so savings are some way off. According to AutoExpress The Isetta will be hugely important, because it will help BMW comply with the European Commission’s plans to impose an average 120g/km limit on the model ranges of all firms selling cars across the Continent by 2012. And, as there are plans for an electric version, it would also enable the manufacturer to meet California’s upcoming zero-emissions vehicle legislation.”

Read the full article here at AutoExpress



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