The seven custom Genesis Coupes and sedans to be unveiled at the Specialty Equipment Market Association (SEMA)
Show demonstrate Hyundai’s commitment to its rear-wheel drive performance platform. From the Genesis sedan’s more luxurious take on performance, to the more overtly athletic nature of the Genesis Coupe, Hyundai has a wide range of performance and capability covered with the Genesis platform. The
seven Genesis SEMA cars highlight this wide-ranging capability, from Rhys Millen’s 2.0T Genesis Coupe, inspired by the Japanese Super GT series, to the Euro-inspired RKSport Genesis sedan, with its Hyundai-engineered 460-horsepower supercharged 4.6-liter V8 engine concept. Hyundai’s custom
concepts will be displayed at its SEMA booth (#24387) at the Las Vegas Convention Center from November 4-7, 2008.
You can view the Multimedia News Release:
Hyundai SEMA Custom Concepts:
Tuner Vehicle Engine Features
Full-functioning race car is track-
Rhys 2010 Turbocharged ready with a Turbonetics turbocharger,
Millen Genesis 2.0-liter four- custom roll cage and all body panels
Racing Coupe cylinder replaced by carbon fiber
Street 2010 Stealth Fighter-inspired design includes
Concepts Genesis 3.8-liter V6 black camouflage paint
Coupe
Modeled after HKS Time Attack racecars,
2010 Turbocharged the vehicle features HKS GT2835R Turbo,
HKS Genesis 2.0-liter four- HKS Hipermax III fully adjustable
Coupe cylinder suspension and other HKS performance
parts
2009 Supercharged 460-horsepower (est.), 27-mpg
RKSport Genesis 4.6-liter V8 supercharged Tau 4.6-liter V8 engineered
Sedan (concept) by RKSport and Hyundai America Technical
Center (HATCI)
RIDES 2009 4.6-liter Tau Technology center on wheels features
Magazine Genesis V8 Wi-Fi, 2 Mac Mini computers, MacBook Air
Sedan laptop, iPod Touch and iPhone 3G
DUB 2009 4.6-liter Tau DUB Edition makeovers accentuate the
Magazine Genesis V8 original styling and lines of the
Sedan Genesis design, adding signature 22-inch
(2) TIS wheels
“The Genesis rear-wheel-drive architecture matched with Hyundai’s
state-of-the-art engine technology offers a scalable and attractive package
for the aftermarket,” said John Krafcik, vice president, Product
Development and Strategic Planning, Hyundai Motor America. “Genesis is
short-hand for rear-wheel-drive performance at Hyundai, and SEMA is the
prefect place to highlight these vehicles.”
RHYS MILLEN RACING GENESIS COUPE
Rhys Millen Racing (RMR), one of the industry’s most respected tuners,
designed the “Art of Speed” Genesis Coupe 2.0T with the visual impact to
turn heads at the 2008 SEMA Show and the performance necessary to put the
driver in the winner’s circle the following weekend.
The RMR Genesis Coupe is powered by a 2.0-liter inline four-cylinder
engine enhanced by a Turbonetics turbocharger, wastegate and blow-off valve
to provide extra horsepower and torque. It is equipped with a heavy-duty
HKS sequential transmission and a KW coilover suspension to put that
additional power to the ground.
The RMR Genesis Coupe sports a silver and blue paint scheme and a RMR
dry carbon fiber wide body kit, functional hood scoop and an APR GTC-500
carbon-fiber wing. RMR added SSR Type-F competition lightweight wheels and
Bridgestone Potenza racing slicks, which partner well with the race-ready
factory Brembo brake system. Inside, the vehicle interior has transformed
into a racing cockpit with a Sparco steering wheel and seat, eight-point
roll cage and a RMR carbon fiber dash.
STREET CONCEPTS GENESIS COUPE
A long-time Hyundai tuner, Shawn Williams from Street Concepts
delivered a modified Genesis Coupe outfitted with a black camouflage,
Stealth Fighter-inspired paint design that compliments its aggressive
styling. The exterior also features a custom grille design, tinted
taillights and an APR rear wing.
The Street Concepts Genesis Coupe showcases Volk 19-inch racing wheels,
Pirelli performance tires, a modified suspension and Brembo brakes. A
Magnaflow cat-back exhaust and K&N cold air intake system enhance the
performance of the 3.8-liter V6 engine. Interior modifications include a
custom Infinity audio system, Recaro Sportster Topline seats and black
suede accents designed to fit the Stealth Fighter theme.
HKS GENESIS COUPE
HKS, known for its premium performance parts, designed a customized
Genesis Coupe that maximizes the driving performance capabilities for the
serious driving enthusiast. The HKS Genesis Coupe includes a HKS GT2835R
Turbo upgrade to maximize horsepower and torque, HKS stainless tubular
manifold, HKS intercooler upgrade, HKS super sequential blow-off valve, HKS
performance stainless cat-back exhaust, HKS carbon fiber air box and intake
duct, HKS Super Fire spark plugs and HKS Hipermax III fully-adjustable
suspension.
The HKS Genesis Coupe also showcases functional ground effects designed
by Ken Style, HKS Time-Attack cars’ aerodynamic partner. The interior
emphasizes driver comfort and control, with HKS electronics including CAMP2
that monitors up to 24 data signals from the Genesis OBD2 and programmable
calculations for fuel costs, average fuel consumption and fuel efficiency
in real time.
RKSPORT GENESIS SEDAN
The supercharged Tau V8 engine in the RKSport/Hyundai America Technical
Center, Inc. (HATCI) Genesis Sedan is sure to be one of the main
attractions at Hyundai’s SEMA display. The supercharged Genesis is powered
by Hyundai’s state-of-the-art 4.6-liter Tau engine, which produces an
estimated 460-horsepower with the help of an IHI screw-type supercharger
and 11 pounds of boost for performance driving. It also boasts advanced
cylinder deactivation technology, which further improves efficiency and
fuel savings at cruising speeds, delivering an estimated 18 miles per
gallon in city and 27 miles per gallon on the highway.
The exterior of the RKSport/HATCI Genesis is designed with a European
look and feel. The Platinum Silver color scheme highlights the body kit,
exterior components, clean lines and contours of the vehicle. Styling
modifications to the RKSport/HATCI Genesis include a composite hood,
polyurethane front lower fascia, rear lower fascia, left and right side
skirts, plus a composite rear roof spoiler and trunk spoiler. RKSport
partnered with well-known aftermarket companies to add Enkei Performance
LS-5 wheels, a Baer performance brake package, K&N performance air intake,
Eibach lowering springs and a Magnaflow performance exhaust.
RIDES MAGAZINE GENESIS SEDAN
RIDES magazine and Hyundai developed a technology center on wheels
containing the latest technology both inside and out. As an added incentive
to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will
be distributed from the car’s Wi-Fi network during the show.
Inside, the RIDES Genesis features the latest in digital accessories
including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G,
high-speed Wi-Fi Internet connection and movie theater-quality surround
sound. The trunk houses its own Mac mini computer, a 20-inch Apple Cinema
Display and a motorized tray containing the mouse and keyboard for the rear
computer. Within the center console are the iPhone 3G, MacBook Air laptop
and wireless keyboard and mouse for the Mac Mini mounted on the rear deck.
Each passenger in the back seat has an individual computer with Internet
connectivity. The 8.4-inch VGA headrest monitors are wrapped in the
original leather to maintain the OE look and feel, while the seats contain
suede accents.
Clean, purposeful exterior modifications compliment the high-tech
interior. Changes include 22-inch custom-made, staggered fitment MHT
three-piece wheels, Pirelli tires, custom-molded front body kit and side
skirts, lowered suspension and smoked headlights. Custom dual-tip stacked
exhausts and a custom-molded rear bumper accentuate the metallic silver and
blue paint job.
DUB MAGAZINE GENESIS SEDAN
DUB magazine took two Hyundai Genesis sedans to the next level by
enhancing their appearance with a DUB Edition makeover — one in white, the
other in black. Upgrades include color-matched exterior pieces, custom
lowering kits, an elaborate audio and video system, DUB emblems and tinted
windows.
HYUNDAI GENESIS
The Genesis sedan is built on Hyundai’s all-new, performance-driven
rear-wheel-drive architecture. It offers two powertrains, including a
3.8-liter V6 engine and Hyundai’s all-new 4.6-liter Tau V8. Tau produces
375 horsepower, leading all its competitors in specific output with 80
horsepower per liter while delivering 25 mile per gallon. With technology
rivaling more expensive luxury sedans, Genesis showcases features such as
XM NavTraffic, ZF six-speed transmission, Adaptive Front Lighting System
(AFLS), Smart Cruise Control, Lexicon(R) audio systems and electronic
active head restraints. Additionally, all Hyundai Genesis have standard
iPod connectivity.
HYUNDAI GENESIS COUPE HIGHLIGHTS
* Hyundai’s first rear-wheel drive sports coupe
* Estimated 310-horsepower from enhanced 3.8-liter V6 from Genesis sedan
* Standard 220-horsepower (estimated) intercooled, turbocharged, inline
four-cylinder
* Genesis Coupe production model arrives in spring of 2009
Hyundai released additional engineering and feature information for the all-new 2010 Genesis
Coupe today. The Genesis Coupe, and its rear-wheel drive platform-mate the Genesis sedan will make their Specialty Equipment Market Association (SEMA) show debuts next week.
“One of the program targets for the Genesis engineering team was world-class weight efficiency,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “When you look at the size and content of both Genesis models, you’ll find we lead all our competitors in weight efficiency. We also target leadership in power-to-weight ratio. We think that’s just smart strategy in today’s
world. It pays huge dividends in both performance and fuel economy, and that’s especially important in the segments in which these cars compete.”
Genesis sedan 3.8-liter V6 3748 195.9
Genesis sedan 4.6-liter V8 4012 195.9
Genesis Coupe 2.0-liter turbo 3303 182.3
Genesis Coupe 3.8-liter V6 3402 182.3
Both Genesis Coupe and sedan are rich in ultra-high-strength steel, leading to world-class body rigidity. The Genesis sedan is 10-12 percent stiffer in torsion than Lexus and Mercedes-Benz competitors, yet it is
lighter than these benchmark sedans, and offers more interior room. At just 3,303 pounds, the Genesis Coupe 2.0T is hundreds of pounds lighter than all of its IRS-equipped rear-wheel-drive competitors, with body-bending rigidity 24 percent higher than BMW E46 M3.
Vehicle Length Curb Weight Horsepower Power-to-weight
(lbs.) ratio
Genesis Coupe 3.8 182.3 3402 310 (est.) 11.0
BMW 335i 181.1 3571 300 11.9
Infiniti G37 183.1 3616 330 11.0
Camaro LS 190.4 3780 300 (est.) 12.6
Challenger 197.7 3819 250 15.3
This focus on weight efficiency pays dividends across the board. The Genesis sedan owes its ability to deliver both strong performance (0-60 mph in just 5.7 seconds) and excellent fuel economy (25 mpg EPA highway rating) in great part due to its impressive weight efficiency. Similarly, the Genesis Coupe 2.0T sets a new benchmark for front-engine, rear-wheel-drive gasoline fuel efficiency with a remarkable 30 mpg estimated EPA highway rating, because of its weight-efficient platform and its efficient 2.0-liter, low-pressure, turbocharged four-cylinder engine.
“While some turbochargers sacrifice smooth drivability with high operating boost pressures in the 20 psi range, Genesis Coupe uses a refined, low-boost calibration for smoothness and efficiency,” said Derek
Joyce, Genesis Coupe product manager. “We could have opted solely for big performance numbers, but our focus for the 2.0T was a more balanced package.”
Genesis Coupe product highlights
With the start of U.S. market production now just a few months away, Hyundai Motor America is releasing model configuration and color choices for the 2010 Hyundai Genesis Coupe.
“Genesis sedan has set a new benchmark for the $35,000-$40,000 premium sedan, and we think Genesis Coupe will do the same in the sport coupe segment,” Krafcik said. “From our 30-mpg 2.0T with its low-pressure intercooled 4-cylinder turbo, to the 3.8 Track model with an estimated 310-hp and Brembo braking system, Genesis Coupe offers a wide range of powertrain and performance choices for driving enthusiasts of all stripes.”
There are seven basic Genesis Coupe configurations:
GENESIS COUPE 2.0T: A MORE EFFICIENT TAKE ON THE REAR-WHEEL DRIVE SPORT
COUPE
Standard equipment includes:
– 2.0-liter, low-pressure, turbocharged, intercooled 4-cylinder engine with dual continuously variable valve timing delivering an estimated 210-hp (regular), estimated 220 hp (premium), an estimated 223 ft-lbs of torque (at just 2,000 rpm), an estimated 30 mpg EPA highway rating and an estimated top speed of 137 mph
– M6VR1 6-speed manual transmission (Optional: A5SR1 5-speed electronic automatic transmission with lockup torque converter and steering wheel-mounted paddle-shift Shiftronic controls)
– 18-inch Euroflange alloy wheels with staggered Bridgestone Potenza RE92A tires (P225/45VR18 front, P245/45VR18 rear)
– Electronic Stability Control with ABS, Electronic Brake-Force Distribution and Brake Assist
– 12.6-inch ventilated front rotors with 60mm single piston floating caliper
– 12.4-inch solid rear rotors with 43mm single piston floating caliper
– Sport-tuned MacPherson strut dual-link front suspension and five-link rear independent suspension, 24mm front stabilizer bar, 19mm rear stabilizer bar
– Strut brace
– Quick-ratio hydraulic steering (2.7 turns lock-to-lock)
– Tire Pressure Monitoring System
– Front, side, side air curtain air bags
– Active front head restraints
– Driver’s lumbar support
– Black-out front lower fascia
– Trip computer
– Air conditioning
– Satin silver and chrome interior accents
– Keyless entry system
– Leather-wrapped steering wheel and shift knob
– Power windows (one-touch up and down), door locks and mirrors
– AM/FM/XM/CD audio system with six speakers
– USB/iPod/Aux jack connectivity
– Steering wheel audio controls
– Cruise control
– Projector beam headlamps with auto light control
– Integrated Bluetooth including steering wheel controls
– Temporary spare with steel wheel (T135/90D17)
The 2.0T Premium model adds or substitutes:
– Power driver seat
– 360-watt AM/FM/XM/CD-changer Infinity premium audio system with 10 speakers including DVC subwoofer, eight-channel external amplifier, and diversity antenna
– Smart Key with push-button start
– Electrochromic mirror with HomeLink and compass
– Sunroof
– Navigation system (mid-year availability)
The factory-tuned 2.0T Track model builds from the 2.0T Premium,
adding/substituting:
– 19-inch Euroflange gunmetal finish alloy wheels with staggered high-performance summer-compound Bridgestone Potenza RE050A tires (P225/40YR19 front, P245/40YR19 rear)
– Unique Brembo braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
– Unique track-tuned suspension, higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, strut brace
– Torsen-type limited-slip differential
– Black leather bolster seats with high-friction red cloth insert
– Aluminum pedals
– Aero windshield wipers
– Rear spoiler
– Xenon HID headlamps
– Fog lamps
– Lightweight temporary spare with aluminum wheel (T135/80D18)
– Navigation system (mid-year availability)
– Note: Automatic transmission not available with 2.0T Track
Later in the model year, a tuner-focused performance model, R-Spec, will arrive at Hyundai dealerships. Genesis Coupe R-Spec is meant to be the ultimate upgradeable, affordable, turbocharged rear-wheel drive performance platform. R-Spec equipment includes:
– 2.0-liter low-pressure turbocharged intercooled four-cylinder engine with dual continuously variable valve timing delivering an estimated 210-hp (regular), estimated 220-hp (premium), an estimated 30 mpg EPA highway rating and an estimated top speed of 137 mph
– 6-speed manual transmission
– Electronic Stability Control with ABS, Electronic Brake-Force Distribution and Brake Assist
– 19-inch Euroflange gunmetal finish alloy wheels with staggered high-performance summer-compound Bridgestone Potenza RE050A tires (P225/40YR19 front, P245/40YR19 rear)
– Brembo braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
– Track model suspension tuning (higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, strut brace)
– Torsen-type limited-slip differential
– Quick-ratio hydraulic steering (2.7 turns lock-to-lock)
– Tire Pressure Monitoring System
– Front, side, side air curtain air bags
– Active front head restraints
– Driver’s lumbar support
– Air conditioning
– Keyless entry system
– Leather-wrapped steering wheel and shift knob
– Power windows (one-touch up and down), door locks and mirrors
– AM/FM/XM/CD audio system with six speakers
– USB/iPod/Aux jack connectivity
– Projector beam headlamps
– Lightweight temporary spare with aluminum wheel (T135/80D18)
– Note: Automatic transmission not available with R-Spec
GENESIS 3.8: 310 HORSEPOWER AND STANDARD LEATHER INTERIOR — A NEW
BENCHMARK FOR PERFORMANCE AND REFINEMENT IN ITS CLASS
Standard equipment includes 2.0T equipment, and adds or substitutes:
– 3.8L DOHC V6 engine with dual continuously variable valve timing delivering an estimated 306-hp (regular), 310-hp (premium), and a top speed of 149 mph
– M6VR2 6-speed manual transmission (Optional: ZF 6HP19 6-speed electronic automatic with lockup torque converter and steering wheel-mounted paddle-shift Shiftronic controls)
– Black leather seats
– Fully automatic temperature control
– Premium door sill plates
– Chrome front fascia accents
In addition to 3.8 equipment, the 3.8 Grand Touring adds or substitutes:
– Unique brown leather seat interior environment
– Power driver seat
– Heated driver and passenger seat
– 360-watt AM/FM/XM/CD-changer Infinity premium audio system with 10 speakers including DVC subwoofer, eight-channel external amplifier, and diversity antenna
– Smart Key with push-button start
– Xenon HID headlamps
– Electrochromic mirror with HomeLink and compass
– Heated mirrors with outside turn signal indicators
– Backup warning system
– Sunroof
– Navigation system (mid-year availability)
The factory-tuned 3.8 Track model deletes backup warning system and chrome front fascia accents from the Grand Touring model, and adds or substitutes:
– Black leather seats
– 19-inch Euroflange gunmetal finish alloy wheels with staggered high-performance summer-compound Bridgestone Potenza RE050A tires (P225/40YR19 front, P245/40YR19 rear)
– Unique Brembo braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
– Unique track-tuned suspension, higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, strut brace
– Torsen-type limited-slip differential
– Aluminum pedals
– Aero windshield wipers
– Rear spoiler
– Black-out front lower fascia
– Xenon HID headlamps
– Fog lamps
– Lightweight temporary spare with aluminum wheel (T135/80D18)
Genesis Coupe will be available in nine exterior colors:
– Karussell White
– Bathurst Black
– Silverstone
– Nordschleife Gray
– Acqua Minerale Blue
– Tsukuba Red
– Mirabeau Blue
– Lime Rock Green
– Interlagos Yellow
Genesis Coupe features four different interior themes:
– Black environment, premium black cloth seats (2.0T, 2.0T Premium, R-Spec)
– Black environment, black leather-bolstered seats with high-friction red cloth insert (2.0T Track)
– Black environment, black leather seats (3.8, 3.8 Track)
– Black environment, saddle brown leather seats (3.8 Grand Touring)
Hyundai Motor America and RIDES magazine are teaming up to develop a customized Hyundai Genesis for the 2008 Specialty Equipment Market Association (SEMA) Show. The RIDES Genesis will be the ultimate in technology, style and refinement, containing the latest in technology both inside and out. As added incentive to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will be distributed from the car’s Wi-Fi network during the show at the Las Vegas Convention Center from Nov. 4 - Nov. 7, 2008.
“This Genesis perfectly suits the mobile executive, with multiple Mac computers and its own mobile Wi-Fi network,” said Ben Harris, associate publisher, RIDES. “All of the modifications compliment the Genesis’ natural attributes and emphasize the sleek look and luxury interior. We are looking forward to the SEMA show and displaying this amazing vehicle.”
Inside, the RIDES Genesis will feature the latest in digital accessories including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi internet connection and movie theater-quality
surround sound. The trunk will house its own Mac mini computer, a 20-inch Apple Cinema Display and a motorized tray containing the mouse and keyboard for the rear computer. Within the center console will be the iPhone 3G, Mac Book Air laptop and wireless keyboard and mouse for the Mac Mini mounted on the rear deck. Each passenger in the back seat has their own computer with internet connectivity. The 8.4-inch VGA headrest monitors are wrapped in the original leather to maintain the OE look and feel, while the seats
contain suede accents.
“Genesis’ spacious and ultra-quiet cabin offers an ideal environment to experiment with new in-vehicle information and entertainment systems,” said Michael Deitz, manager, Product Development, Hyundai Motor America. “Adding state-of-the-art connectivity and computing power to existing technology like navigation, Bluetooth and satellite radio, this RIDES Genesis offers a glimpse into the future of hi-tech luxury.”
At the Hyundai booth, SEMA attendees will view clean exterior modifications to compliment the high-tech interior. Modifications include 22-inch custom-made staggered fitment MHT three-piece wheels, Pirelli
tires, custom-molded front body kit and side skirts, lowered suspension and smoked headlights. Custom dual-tip stacked exhausts and custom-molded rear bumper accentuate the metallic silver and blue paint job.
HYUNDAI GENESIS
Genesis is built on Hyundai’s all-new, performance-driven rear-wheel-drive architecture. It offers two powertrains, including a 3.8-liter V6 engine and Hyundai’s all-new 4.6-liter Tau V8. Tau produces 375 horsepower, leading all its competitors in specific output with 80 horsepower per liter. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front
Lighting System (AFLS), Smart Cruise Control, Lexicon(R) audio systems and electronic active head restraints. Additionally, all Hyundai Genesis have standard iPod connectivity.
RIDES
RIDES is the premiere urban automotive enthusiast magazine and represents the worlds of “Street, Speed, Sound and Style.” Bridging the worlds between enthusiast and consumer magazines, RIDES captures the
essence of today’s automotive lifestyle. From the hottest cars, trucks and customizations to celebrity cars, the ultimate in high-end performance, old school classics, new car reviews and the latest trends, if it represents the best in automotive, it’s in RIDES.
Technical Center is partnering with RKSport, Inc. to develop a customized,
high-performance Genesis sedan for the 2008 Specialty Equipment Market
Association (SEMA) show. The recently launched rear-wheel drive Genesis
will be one of the main attractions at Hyundai’s booth in the Las Vegas
Convention Center from Nov. 4 - Nov. 7, 2008. In addition to various
exterior modifications, the RKSport Genesis will reveal a never-seen-before
enhanced version of the Tau V8 engine developed by Hyundai’s U.S.
powertrain engineering team in Michigan.
“The 2009 Hyundai Genesis provides us a great opportunity to expand on
the overall concepts originally designed by Hyundai engineers,” says Bob
Smith, owner, RKSport. “We plan on maximizing the performance abilities of
the Genesis and are looking forward to developing a must-see car at this
year’s SEMA show.”
The RKSport Genesis is designed around a European look and feel. The
Platinum Silver color scheme highlights the body kit, exterior components,
clean lines and contours of the vehicle.
“SEMA allows Hyundai to experiment with the rear-wheel drive
performance and design of our Genesis platform,” says John Krafcik, vice
president, Product Development and Strategic Planning, Hyundai Motor
America. “We expect the home-grown surprise under the hood of this Genesis
will spark some interest with the crowd at SEMA.”
Styling modifications to the RKSport Genesis include a composite hood,
unique front and rear lower fascias, side skirts, a composite rear roof
spoiler and trunk spoiler. RKSport will partner with well-known aftermarket
companies to add TSW alloy wheels, a Baer performance brake package, K&N
performance air intake, Eibach lowering springs and a Magnaflow performance
exhaust.
HYUNDAI GENESIS
Genesis is built on Hyundai’s all-new, performance-driven
rear-wheel-drive architecture. It offers two powertrains, including a
3.8-liter V6 engine and Hyundai’s all-new 4.6-liter Tau V8. Tau produces
375 horsepower, leading all its competitors in specific output with 80
horsepower per liter. With technology rivaling more expensive luxury
sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front
Lighting System (AFLS), Smart Cruise Control, Lexicon(R) audio systems and
electronic active head restraints.
RKSPORT, INC.
Established in 1993 by R.K. (Bob) Smith, RKSport’s products are founded
on appearance, performance, style and functionality from RK’s extensive
racing background. Located in Murrieta, Calif., RKSport manufactures its
own brand of high performing and aesthetically pleasing polyurethane and
composite material products. RKSport also builds tooling and private label
products for several well-known companies around the globe.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles are
distributed throughout the United States by Hyundai Motor America and are
sold and serviced through 800 dealerships nationwide.
Hyundai Motor America
today announced sales of 24,765 for the month of September, a 25 percent
decrease from September 2007 levels.
“As consumers tighten their spending due to the uncertain economic
times we are experiencing, we are certainly feeling the pinch, as I am sure
every other manufacturer is,” said Dave Zuchowski, Hyundai Motor America’s
vice president of national sales. “While we are disappointed in September
sales results, we believe it is consistent with what happened in the
overall industry. But we feel Hyundai is well positioned to weather these
difficult economic times with a full lineup of vehicles that offer some of
the best value, fuel economy, safety and quality in the industry.”
All Hyundai vehicles sold in the U.S. are covered by The Hyundai
Advantage, America’s Best Warranty. Hyundai buyers are protected by a
10-year/100,000-mile power train warranty, a 5-year/60,000-mile
bumper-to-bumper warranty, a 7-year/unlimited-mile anti-perforation
warranty and 5-year/unlimited-mile roadside assistance protection.
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and
serviced through 800 dealerships nationwide.
CARLINE SEPT/2008 SEPT/2007 CY2008 CY2007
——- ——— ——— —— ——
The Hyundai brand continues to grow as its value rose by nine percent to $4.8 billion in the
2008 Top 100 Global Brands study jointly conducted by Interbrand, a leading consultancy in branding, and BusinessWeek.
Since debuting in 2005 on the annual Best Global Brands list, Hyundai has registered steady annual growth in its global brand value. In the latest study, Hyundai ranked eighth among global automakers, ahead of several prominent competitor brands including Porsche, Lexus and Nissan. By region, Hyundai saw its largest gains in brand value in India, Korea and emerging markets like Russia and Brazil.
Korea’s leading automaker has grown in prominence on the global stage thanks to steady improvements in the quality and design of its vehicles, and rapid globalization efforts that have provided Hyundai with a
manufacturing foothold in the key emerging markets of India and China.
“Our investment into continuous quality improvement has provided us with the momentum we need to grow the Hyundai brand globally,” said Vice Chairman and CEO Dong-Jin Kim.
Perceptions of the Hyundai brand among new car buyers have been transformed as a result of dramatic improvements in the quality and styling of Hyundai vehicles. This, in turn, has fuelled a steady increase in sales and confidence in the brand among both customers and dealers.
Brand management is a top priority at Hyundai. Brand management considerations influence decision-making at all levels of the organization, from styling and marketing to communications, retail and after-sales service.
2008 Interbrand Ranking
Automotive
Ranking Brand Brand Value Change Top 100
(US $Billions) Y-o-Y Ranking
Interbrand (http://www.interbrand.com), the leading brand consultancy, was founded in 1974. Interbrand has offices in over 30 cities in more than 20 countries around the globe and clients from among the most respected businesses.
BusinessWeek is a leading global business media organization which was founded in 1929 and is published by the McGraw-Hill Companies. BusinessWeek has more than 4.8 million readers each week in 140 countries.
Hyundai Motor America announced that it is partnering with Street Concepts, one of the leading developers of auto show vehicles, to create a modified Genesis Coupe for the 2008 Specialty Equipment Market Association (SEMA) Show.
The all-new, rear-wheel drive Street Concepts Genesis Coupe will make its SEMA Show debut at the Las Vegas Convention Center on November 4, 2008. The Street Concepts Genesis Coupe will join vehicles designed by Rhys Millen and HKS as the third Genesis Coupe scheduled to appear at SEMA.
“Its aggressive, powerful design and high performance attributes make the Genesis Coupe a perfect vehicle for SEMA,” said Shawn Williams, owner, Street Concepts. “We plan to maximize the driving capabilities of the
Genesis Coupe while striving for a level of practicality so that average consumers can take ideas from our vehicle and adapt it to their own.”
The Street Concepts Genesis Coupe will be outfitted with a black camouflage, stealth fighter-inspired paint design that compliments its styling. The exterior will also feature a custom grille design, tinted taillights and an APR rear wing.
”From its inception, Genesis Coupe was developed with the tuner buyer in mind. The Street Concepts vehicle accentuates the core DNA of the product, born from enthusiast driver demands,” said Derek Joyce, Genesis
Coupe product manager, Hyundai Motor America. “The three Genesis Coupes scheduled to be displayed at the SEMA Show exemplify the tuner-based performance potential of the vehicle.”
The Street Concepts Genesis Coupe will showcase Volk 19-inch racing wheels, performance tires, a modified suspension and Brembo brakes. A Magnaflow cat-back exhaust and cold air intake system will enhance the performance of the 3.8-liter V6 engine.
Interior modifications include carbon fiber dashboard accents, a custom Infinity audio system, Cobra seats and black suede accents designed to fit the stealth jet fighter theme.
HYUNDAI GENESIS COUPE HIGHLIGHTS
— Hyundai’s first rear-wheel drive sports car
— 306-horsepower (est.) from enhanced 3.8-liter V6 from Genesis sedan
— Standard 210-horsepower intercooled, turbocharged, in-line 4-cylinder
— Genesis Coupe production model arrives in spring of 2009
STREET CONCEPTS
Street Concepts was formed in June 1998 to build award-winning show vehicles for the corporate world. Street Concepts has built numerous top quality show vehicles for an array of manufacturers including Kenwood USA, Oakley, Toyo Tires, MHT Wheels, Mazda Design and several local radio stations. Street Concepts vehicles have graced the pages of magazines such as Truckin’, Street Trucks, Today’s SUV, Lowrider, Lowrider Euro, Import Tuner, Car Audio, Hot Rod, and Motor Trend.
Hyundai Motor America announced that HKS USA, Inc. will create a high-performance Genesis
Hyundai Motor America announced that HKS USA, Inc. will create a high-performance Genesis Coupe 2.0t for the 2008 Specialty Equipment Market Association (SEMA) show.
The all-new, rear-wheel drive Hyundai model will make its SEMA debut at the Las Vegas Convention Center Nov. 4 - Nov. 7, 2008. HKS, the leading manufacturer of premium performance parts, is the second company to join Hyundai for this year’s SEMA show.
“Genesis Coupe has the basic DNA that HKS looks for — an excellent chassis, rear-wheel drive, aggressive styling and a new generation turbo-charged engine. These attributes provide the opportunity for HKS to
maximize the Genesis Coupe driving performance capabilities for the serious driving enthusiast,” said Rick Lafferty, president, HKS USA, Inc. “HKS is allocating R&D, engineering and prototyping resources to lay the groundwork for HKS-brand Genesis Coupe performance parts. We are looking forward to working with Hyundai to realize the full performance potential of the Genesis Coupe.”
The HKS plan for the Genesis Coupe includes a HKS GT Turbo upgrade to maximize horsepower and torque, HKS engine internals, HKS limited-edition turbo exhaust system, HKS Super Mega Flow Intake System, HKS Engine Management and HKS Hipermax III fully-adjustable suspension.
“We’ve designed Genesis Coupe from the start to be tuner-friendly,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “Partnering with an industry leader like HKS is a terrific way for us to stretch the performance envelope of Genesis Coupe.”
The HKS Genesis Coupe will also showcase functional ground effects designed by Ken Style, HKS Time-Attack cars’ aerodynamic partner. The interior will emphasize driver comfort and control with HKS electronics including CAMP2 that monitors up to 24 data signals from the Genesis OBD2 and programmable calculations for fuel costs, average fuel consumption and fuel efficiency in real time.
HYUNDAI GENESIS COUPE HIGHLIGHTS
— Hyundai’s first rear-wheel drive sports car
— 306 horsepower (est.) from enhanced 3.8-liter V6 from Genesis sedan
— Standard 210 horsepower (est.) turbocharged, intercooled inline four
cylinder
— Genesis Coupe arrives in the spring of 2009 as a 2010 model
The National Highway Traffic Safety Administration (NHTSA) awarded five-star crash test ratings, the highest government rankings under the agency’s New Car Assessment Program, to the all-new 2009 Hyundai Genesis for both frontal and side-impact crash tests.
“Genesis was engineered with a lightweight but strong body shell, featuring ultra-high tensile steel, laser welding, and advanced adhesive bonding,” said John Krafcik, vice president of Strategic Planning and Product Development, Hyundai Motor America. “Add eight airbags and electronic active head restraints and you can see the focus we placed on designing Genesis for occupant safety. These five-star results are just one indication of the dedication Hyundai engineers place on safety.”
Maintaining Hyundai’s emphasis on delivering leading safety technology, Genesis boasts world-class active and passive safety features that both prevent accidents and maximize the well-being of its occupants in the event of a collision. The Genesis continues the Hyundai tradition of standardizing key life-saving safety technology, with features such as Electronic Stability Control (ESC), eight airbags and electronic active head restraints.
ESC compares the driver’s intended course with the vehicle’s actual response. It then brakes individual front or rear wheels and/or reduces engine power as needed in certain driving circumstances to help correct understeer or oversteer.
Genesis’ eight airbags include advanced dual front airbags, front and rear seat-mounted side-impact airbags, and roof-mounted side curtain airbags for both front and rear outboard seat occupants.
Hyundai is the first popular brand to offer electronic active front head restraints, a standard feature on the 2009 Genesis, which are an improvement over mechanically-based active head restraint systems. Until now, electronic active head restraints could only be found on select Mercedes-Benz, BMW and Lexus models. Active front head restraints have been proven by the Insurance Institute for Highway Safety to help prevent whiplash.
Genesis is brought to a halt by large four-wheel anti-lock disc brakes with Brake Assist and Electronic Brake Distribution (EBD). The V6 models feature 12.6-inch front rotors with single-piston floating calipers, while the V8 models feature 13-inch front rotors with four-piston calipers. All models are equipped with 12.4-inch rear rotors.
The 2009 Hyundai Sonata was named an “Interior of the Year” award winner in the category of “Best Redesign” at the annual “Auto Interior of the Year Awards” conducted by Ward’s AutoWorld magazine.
“This award is particularly gratifying for our team,” said Dan Vivian, director of Design Engineering. “We started with a world-class car, listened to customer feedback telling us they wanted an improved interior,
and went to work to make the 2009 Hyundai Sonata stand up and stand out against every other car in its class.”
The 2009 Hyundai Sonata redesign was led by the team at Hyundai’s America Technical Center Inc. (HATCI) in Superior Township, Mich. HATCI’s role is to design, develop and test Hyundai products sold in North America.
The 2009 Sonata was the first Hyundai product program led by the team in North America. The Sonata is built at Hyundai Motor Manufacturing Alabama, near Montgomery.
“Talk about a comeback!” Ward’s AutoWorld Editor-in-Chief Drew Winter writes on his Sonata scoresheet. “Hyundai has gone from mediocre to best-in-class with Sonata.”
Ward’s editors also noted the new Sonata has everything a buyer wants in this daily-driver sector: a spacious back seat and trunk, good ergonomics, snug seats, premium-looking gauges, a sleek sense of style and quality materials. The Sonata cabin is warm and inviting — like comfort food at the end of a hard day — and manages to raise Hyundai’s brand image as a benchmark for interior design.
Ward’s editors served as judges for the competition, evaluating 36 vehicles in March and April. The pool consisted of completely new vehicles or existing models that received significant interior redesigns for ‘08.
Editors submitted score sheets ranking the materials selected, ergonomics, safety, value, comfort, fit-and-finish and design harmony for each vehicle evaluated. Points also were awarded based on a driver’s
ability to quickly access vital information, such as navigation routes, diagnostic data and fuel economy.
NEW, WELL-CRAFTED INTERIOR STILL A “CLASS ABOVE”
The focus of the redesign of the 2009 Sonata was on the interior where Hyundai’s designers re-crafted the cabin area to create an upscale ambiance for the driver and passengers. Eyes are drawn to clean and sophisticated flow-through center console and instrument panel design, which borrows design cues and rich materials from the premium Hyundai Veracruz.
“We were inspired by the beautiful forms of the interior in the Veracruz and challenged to deliver comparable design execution in the mainstream Sonata,” said Chris Zarlenga, who heads Hyundai’s design studio in Michigan. “Great design does not have to cost a great deal of money to the company or the customer. This new Sonata proves that point.”
Sonata is classified by the Environmental Protection Agency as a Large Car, truly a “class above” its competitors, including Toyota Camry, Nissan Altima, Ford Fusion and Chevrolet Malibu (all are categorized as mid-size cars). Even in trunk room, Sonata shines. Sonata’s 16.3 cubic feet of trunk space give it an 8 percent advantage over the Toyota Camry, and a 16 percent advantage over Honda Accord.
Music lovers will welcome the 2009 Sonata’s inclusion of standard auxiliary input jacks (3.5 mm mini-jack and USB input) to accommodate and charge audio devices such as iPods(R). When an iPod or flash drive is connected through the USB port, which is located in the center storage compartment, not only does it play music through the vehicle’s six-speaker audio system, but it charges the device and allows the driver to access tracks with the steering wheel audio controls. This system also allows both driver and passengers to easily view song/artist/title information and control the music from the audio head unit rather than only the iPod itself.
Among the other refinements are the addition of dual-zone climate controls for the driver and front-seat passenger, and two-stage front seat warmers. A new factory-installed touch screen navigation system with a state-of-the-art voice recognition interface is now available as well. This interface allows the driver to select a destination, and change audio selections, by voice command without taking hands off the wheel or eyes off the road.
Hyundai engineers also listened to customer feedback on seat comfort and were able to redesign the front seat angles and cushion length to improve comfort.
More contrast has been added to the Camel and Gray interiors, and for the first time ever, Cocoa Brown is available. The front cupholders are also upgraded for more capacity and holding power. Hyundai’s signature blue backlighting for interior gauges, switches and buttons highlights the vehicle’s modern interior design.
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