23rd July 2008 2:26 pm Suzuki

Suzuki Auto made a star appearance as the presenting sponsor of the New York International Latino Film Festival (NYILFF) opening night film “American Son,” featuring rising stars Nick Cannon, Melonie Diaz and Jay Hernandez. Suzuki’s sponsorship of the  YILFF, which runs from July 22 through 27, 2008 in New York City, is part of the carmaker’s ongoing effort to connect its brand and products with a wide range of Latinos — a segment that represents nearly 10 percent of Suzuki new vehicle sales.

As part of the festival’s opening night activities, Suzuki presented its first ever “Way of Life!” Award to Latina star on the rise Melonie Diaz.

 The award recognizes Diaz as a flourishing young Latina actress that embodies the authentic, bold and dynamic qualities of Suzuki’s “Way of Life!” brand philosophy. Included with the award, the automaker presented a $2,500 cash donation on Diaz’s behalf to the Manhattan-based Latin American Theatre Ensemble/El Porton del Barrio (LATE), a not-for-profit theater
group responsible for the development of dramatic and literary talent from within the Hispanic-American community of New York City.

“The Suzuki brand is about confidently exploring the world and discovering one’s ability to live life to the fullest, and we’re glad we’ve found a like-minded partner in the New York International Latino Film Festival,” said Gene Brown, vice president of marketing for American Suzuki Automotive Operations.

“Just as Suzuki is dedicated to providing fun and exciting products that reflect our customers’ ‘Way of Life’ attitude, the festival shares a similar commitment to providing exhilarating and culturally relevant entertainment for film fans.”

“I feel honored Suzuki has recognized me with the ‘Way of Life!’ Award and is supporting the Latin American Theatre Ensemble,” said actress Melonie Diaz. “It’s exciting to see companies like Suzuki Auto support not only a great film festival, but also organizations that help aspiring Latino talent.”

The NYILFF is one of the leading film festivals that focuses on the urban Latino experience and presents the work of the hottest emerging filmmakers from the U.S. and Latin America. This year’s festival includes screenings throughout the day and evening, industry panel discussions, music showcases and an exclusive partnership with Australia’s Hola Mexico Film Festival, all tailored to reach the diverse and generational Latino audience. Visit http://www.nylatinofilm.com for a complete festival
schedule.